Grown Man Status!!!
I've often wondered how certain high-end brands manage to maintain their global exclusivity especially as the number of millionaires and billionaires continues to skyrocket. Drive down prominent streets in Beverly Hills, Dubai, London and you're certain to pass more than a handful designer Italian and German sportscars. Chances are the valet parker at your local Ritz Carlton will have sat behind the steering wheel of cars totaling more money than most of us could only dream of making in a lifetime.
Thankfully the expert minds at Ferrari have devised a plan nearly guaranteeing you'll have a difficult time parallel parking between the same Ferraris your neighbours are driving around town. Ferrari customers are undoubtedly accustomed to getting what they want out of their cars, but now the ability to add personalisation has become paramount.
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